Retail + Hospitality Strategies | Marketing, Merchandising, and More

SESSION DESCRIPTION
Join us the morning of July 10th from 8:00AM – 11:00AM for an energizing, hands-on workshop designed specifically for local retailers, restaurants, and hospitality professionals. This session will explore actionable strategies to increase sales, enhance customer experiences, and build stronger community connections.

Through real-world examples, interactive exercises, and peer exchange, participants will walk away with practical tools to boost visibility, improve operations, and spark new partnerships. Whether you're looking to refresh your storefront, rethink your marketing, or better understand your customer, this session offers valuable insights and ideas to apply right away.

LEARNING OBJECTIVES

• Partnerships + Collaborative Marketing. Explore creative ways to team up with nearby businesses or community events to share resources, reach new audiences, and amplify impact.

• Customer Habits + Behavior Patterns. Learn how to recognize and respond to shopping patterns, seasonal trends, and visitor behaviors that can help drive purchasing decisions and deepen loyalty.

• In-Store Wayfinding + Signage. Discover techniques to make your space more intuitive and inviting—from eye-catching signage to strategic layout choices that guide customers through your brand story both in-person and online.

This session is ideal for anyone who wants to strengthen their business presence, engage their customer base, and build a more vibrant commercial district.